Pairings wanted an online presence that would include the ability to sell and display products online. They also wanted an area on their site that they could display recipes that would allow them to promote their products in a practical way. On of their most frequent comments was i love your products, i just wouldn’t know how to use them.
I developed a woocommerce powered wordpress store for pairings. I was able to import their list of almost 50 product with descriptions and images for visitors to browse and buy. There is also a newsletter signup form that feeds their email marketing platform, so their customers can stay up-to-date with the latest recipes and specials that are posted to their site. The wordpress addition also gave them the ability to post news and articles that help enforce the store as an authority in the specialty oil and vinegar market.